The brief.
A collaboration between a well established AJ Tracey & at the time, an up and coming Pozer felt like a natural and authentic connection of 2 talented rappers in the UK Scene. Both known for hard hitting flows and layered lyrics, "Heaterz" was a track that allowed both AJ Tracey & Pozer to flex their music prowess, A visual was needed to match that set energy.
The idea.
Italian director LateMilk, a long-time collaborator of AJ Tracey, was tasked with bringing the visuals for "Heaterz" to life. Blending striking VFX, dynamic effects, and a gritty London backdrop, LateMilk crafted a video that perfectly matches the track's high-intensity energy. From start to finish, the visual delivers a raw and immersive experience that complements the song's relentless pace.
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